Florida_Panthers_Environmental_Design_Header_Huberdeau_Trocheck.jpg

Florida_Panthers_Environmental_Design_Header_Locker_Room.jpg

Florida_Panthers_Environmental_Design_Header_Locker_Room_2.jpg

Florida_Panthers_Environmental_Design_Header_Trocheck.jpg

**Jagr Bobblehead**
Custom-designed commemorative bobblehead celebrating Jaromír Jágr’s legendary career with the Florida Panthers. Meticulously sculpted to capture his on-ice persona and signature look, this limited-edition collectible became a fan favorite and a centerpiece of the team’s promotional campaigns.

**Environmental Design**
Arena-wide transformation through environmental graphics, murals, and wayfinding that bring the Panthers’ brand to life. From locker rooms to concourses, each space was designed to inspire players, energize fans, and create a cohesive visual identity throughout the game-day experience.

**Style Guide**
Comprehensive brand style guide developed to unify the Panthers’ visual identity across all platforms. Includes detailed guidelines for logos, typography, color palettes, and photography to ensure consistent application across marketing materials and in-arena graphics.

**Gameday Photography**
Dynamic, high-impact photography capturing the energy, emotion, and intensity of Panthers hockey. From behind-the-scenes moments to in-game action, each shot tells the story of the team’s culture and connects fans to the players they cheer for.

**Team Store**
Retail environment and merchandise presentation designed to immerse fans in the Panthers brand. From custom fixtures to product displays, the space was built to enhance the shopping experience and drive fan engagement through visually striking design.

**Jagr “1888”**
Commemorative campaign celebrating Jaromír Jágr’s historic career milestones, blending bold typography, striking photography, and vintage-inspired textures. The “1888” theme connected his iconic number with his legacy, becoming a signature visual across merchandise and marketing.

**BB&T Center Exterior Windows**
Large-scale exterior window graphics that make an immediate impact as fans approach the arena. Featuring dynamic player imagery, vibrant team branding, and fresh typography, the installation created a can’t-miss photo opportunity and set the tone for the game-day experience before fans even stepped inside.

**2017-18 Photoshoot**
High-impact photoshoot capturing the Florida Panthers in a bold, cinematic style. Created in collaboration with world-renowned sports photographer James Quantz Jr., the shoot emphasized dynamic movement, dramatic lighting, and the raw energy of the game. The resulting images became a defining visual asset for the season, featured across marketing campaigns, in-arena graphics, and fan-facing materials.

The Florida Panthers are a professional ice hockey team based in Sunrise, Florida, that competes in the National Hockey League (NHL) as a member of the Eastern Conference's Atlantic Division.The team was founded in 1993, joining the NHL as an expansion team alongside the Mighty Ducks of Anaheim. The Panthers quickly became competitive, reaching the Stanley Cup Finals in just their third season (1995-96). They lost in that series to the Colorado Avalanche.

After their early success, the Panthers experienced a long period of inconsistency, missing the playoffs for nine consecutive seasons in the 2000s.The team began a rebuild in 2020 and has since enjoyed significant success, including winning the Presidents' Trophy in 2021-22 and making three straight Stanley Cup Finals appearances from 2023 to 2025.The Panthers won their first Stanley Cup in franchise history in 2024, defeating the Edmonton Oilers in a seven-game series. They repeated as champions in 2025.

Discipline / Category